Office branding: Living your company values every day Mention the word branding and many people assume you simply mean a company’s logo on a letterhead. Branding is much more than that though, it needs to be lived in a company’s everyday actions and working environment. Office branding starts with a building’s structure and décor but should flow right through team dynamics and interactions to reflect the company’s values. As a result, taking the time to incorporate your company’s brand into your work surroundings demonstrates to employees and clients alike that you’re committed to living by your values. A comfortable and stimulating office space fosters pride, productivity and increased loyalty amongst staff. Incorporating employee input and feedback into this space empowers staff to take ownership and care of the business, acting as brand ambassadors both inside and outside the work environment. Additionally, effective office branding allows employees to understand and increase their contribution to the company and, in turn, work towards achieving key goals and objectives. Understanding what your company’s brand needs to be is a challenging task but consistent office branding will ensure your team is reminded of those central tenets daily in a very natural and constant way. Branding: reflecting your values An office that lives a company’s values each day shows potential clients that you live what you say, creating a positive and trusting impression to external stakeholders in the process. A consistent workspace also looks professional, organised and well-considered – all of which are characteristics you want clients and potential clients to see. Your office environment is an opportunity to highlight the achievements, honours and successes of the entire team and effective office branding ensures you no longer need to meet prospective clients elsewhere – you can invite them through your front door and show them how you work! If you would like to discuss your office branding needs, email us at: info@limelightmedia.ie