Social media management: what is right for your business?

Facebook or Twitter? LinkedIn or Instagram? All four, one, or none? When used effectively, social media can transform how your target audiences see and perceive your brand. However, managing the balance between acting strategically, responding to emerging trends and having the internal expertise to maintain an integrated approach to all communications is challenging when you’re focused on day-to-day operations.

Some of the common issues we hear include not having the time to manage social media channels consistently, not having the expertise or suitable in-house staff to do the work, and not having the skills needed to create and structure engaging content. Scheduling and publishing tools can only help so much.

Social media is much more than creating amusing content. Each post needs to tie in with your company’s branding, it needs to contribute to business goals, it needs to make sense alongside your other activities – and this is where a social media management service can add long-term value. Creating a dedicated social media strategy – one that addresses both organic content and social media advertising – takes time to prepare and implement, and that’s where our expert social media team comes in.

Our team will work to understand your key priorities and advise how your organisation can be active on social media in a way that will make the impact you need. That may involve choosing preferred channels to focus on; however, the underlying goal for any marketing campaign is to speak to relevant and potential customers, and not to worry so much about the rest.

A social media management service will also be aware of emerging trends and naturally incorporate these into your online presence. When the service is tied in with talented graphic designers and writers, the need to create unique content to stand out from your competitors is also met. Crucially, a social media team can also measure and tweak activities to ensure your company’s channels are always updated, on message and working as hard as you and the rest of your staff.

If social media management sounds like something your company can benefit from, talk to us today! Email – info@limelightmedia.ie

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