Why branding is essential to every business

Creating your company’s brand should be an exciting, collaborative process that reflects both who you are and how you want your company to be seen by the wider world. Your branding is so much more than a company logo; when you think of Apple, it’s their reputation, innovative products, and excellent leadership principles that come to mind as well as their silver apple logo.

 

Developing the right brand takes both time and expertise, but will provide the vital glue that binds your business and staff together through crucial growth periods.

 

Limelight Media specialises in brand development and management, and here’s why we believe that time spent curating the right brand for your organisation is essential work.

 

  1. The right branding will not only tie in with your specific industry, it will reflect the ethos and thinking behind your products and services.
  2. Branding is often your company’s first opportunity to introduce itself to its key target audiences.
  3. A company’s brand will reflect the organisation’s core objectives and values.
  4. A strong brand will influence and integrate the various elements of your business.
  5. Your brand should be the cornerstone of your organisation’s marketing and communications strategy.
  6. An organisation’s brand needs to live through everyday actions and not simply be a design on paper.
  7. A strong, visual brand presence will become instantly recognisable to customers in time.
  8. Companies don’t need a brand presence on every channel; you need to be where your customers will find you – whether that’s your website or on social platforms including Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin.
  9. Branding is an opportunity to make a unique impression to new and potential customers.
  10. Brand development is a collaborative, creative process that builds a sense of direction and clarity for everyone in the business.
  11. An impactful brand will help to distinguish your company from local and national competitors.
  12. A strong brand is vital in building consistent awareness and visual recognition around your business.
  13. A company’s brand values grow in parallel with customers’ trust, recognition and loyalty.
  14. As a brand positions itself within an industry, word of mouth and referrals will become the organisation’s most effective sales pitch.
  15. Remember: your employees will be your primary brand ambassadors so be sure to involve them in the brand development process.

 

To speak to us about your branding needs, get in touch in all the usual ways: