Combining the finest of what Ireland’s sunny south east has to offer with family-friend relaxation facilities, the 4* Amber Springs Hotel has become a ‘go-to’ destination in recent years.

The family-run business is experienced in provided memorable adventures away from home for the entire family with a host of activities for children located and organised on-site. However, this family focus far from diminishes its other offerings, including an award-winning spa and gorgeous local dining experiences that are fuelled by the very best Wexford produce available from surrounding townlands.

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A visit to Amber Springs Hotel reveals very quickly what the staff team prides itself on – namely providing great facilities, a vast array of family activities, and a warming and welcoming space to spend time together away from home. In revamping the hotel’s brand and visual identity, the Limelight Media team first spent time understanding the hotel’s values, its everyday attention to detail, its ambitions and future priorities, and how we could help translate its clear sense of self expertly across physical and digital marketing platforms.

A new colour palette of blues, pinks, and white now help the hotel stand apart from competitors, while resonating with the sense of energy and adventure experienced by visitors. The Limelight Media team captured this aura of fun further by creating a revamped set of design assets to underpin a range of planned digital marketing activities, guided by our research on emerging trends within the hospitality sector more generally.

Working closely with the staff team to ensure the finalised look, graphic design assets, and campaign ideas were relevant, a reflection of the business, and something the entire team would get behind, we delivered and embedded foundations that will support the hotel’s marketing activities for years to come.

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