A leading Irish hotel for family getaways, spa breaks, or a staycation away from everyday life, the four-star Newpark Hotel is situated on over 25 acres of parkland on the edge of Kilkenny city and is renowned for its hospitality and luxury, served with a dollop of fun.

Keeping kids occupied by its unique prehistoric dinosaur park and swimming pool and adults satisfied by its food & beverage offerings and indulgent Escape Spa & Health Club, Newpark Hotel has everything needed for a relaxing time away from home.

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In working on a new brand identity for Newpark Hotel, it was essential to understand the business and what makes its staff and management team tick effectively at the heart of the organisation. Set in gorgeous, natural surrounds in the Marble county and with a laser-sharp focus on providing brilliant customer service and enjoyable stays within a competitive marketplace, any new refresh to the hotel’s visual look needed to reflect the experience of staying at the hotel and all the vibrancy, adventures, and rest that it brings!

The Limelight Media team set to work uncovering the hotel’s uniqueness and how it can stand out from the rest. Leaning on our expertise within the hospitality industry as well as the latest trends in tourism marketing, the design team set about developing a new colour palette that would support a consistency and impactful delivery of visuals for the hotel across its physical and digital estate. Newpark Hotel is warm, rich, and inviting and through a series of patterns, textures, and shapes, its new visual identity pays homage to the region’s medieval legacy while introducing a modern and classic touch.

In creating a brand refresh for any business, its operational and strategic considerations come into play, and the Limelight Media team worked closely with hotel staff to ensure relevancy and agreement on the finalised design assets.

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Building on the Newpark Hotel’s new brand identity, the Limelight Media team has supported the in-house staff team with marketing consultancy, sharing expertise, insights, new ideas, and graphic design services as needed. We collaborate on delivering and managing data-informed advertising campaigns as well as content creation services that have revamped and expanded the hotel’s social media presence and effectiveness.

The photography, graphic assets, and tone have reinforced the hotel’s positioning as a leading option in Ireland’s hospitality sector, while providing a fresh sense of purpose and direction within a competitive industry. Combined together, the hotel’s new look and feel ensures all of the hotel’s facilities and service points speak to a range different target audiences, helping the business meet its ambitious growth strategy.

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