With three decades of expertise in professional property services, Bowe Property are a household name to sellers, buyers, landlords, and tenants across Cork city and county. Their experienced real estate team is located at offices in Ballincollig, Bandon, and Kinsale and provide a broad range of advice and supports in the areas of residential sales and rentals, valuations, banking, probate, and estate planning, with a strong commercial focus on the securing the best outcome for every individual client and their requirements.

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Working with the Bowe Property team at a critical juncture of their growth strategy, the ask was to provide a new and original brand identity refresh and marketing and PR assets ahead of the opening of a new office in Kinsale, Co. Cork.

Before getting down to the task in hand, the Limelight Media design team took the time to understand the business, it’s growth plans and ambitions, its values and culture, and its specific objectives in expanding down into the Kinsale area. All of the discussions and information gathering culminated in a fresh, vibrant new colour palette, core typeface, and a design concept that placed the well-known ‘Baxter, the office dog’ at the forefront of key physical and digital assets.

The unique designs then allowed for a complete collection of additional assets, including a new company logo, brochures, office stationery, and business cards, alongside new window displays and outdoor signage. The design project also incorporated a significant workstream to enhance Bowe Property’s online and social media activity, including new social media and motion graphic assets, Facebook and LinkedIn designs, and company-wide email signatures.

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In addition to making Baxter the most famous real estate dog in Cork, the Limelight Media team positioned Bowe Property as one of the leading property services businesses on Leeside, portraying the professional, premium, and well-informed reputation the company is known for. It’s one of the core reasons the rebrand has resonated so strongly with both clients and other stakeholders.

Today the business has an elegant and striking look and feel across its company assets, foundations that were developed with its longer-term growth strategy in mind. Its unique visual assets reinforce this core message but also differentiates Bowe Property as a standalone option from the rest, aligning decades of professionalism with the personal touch that comes from an independent property agency.

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