Working between Cork and Cavan, Michelle Donnelly is a tenured Physical Therapist with specialised expertise in pain and injury management. She focuses on undercovering the root cause of pain for clients, delivering a personal and bespoke service that is designed to help people move better, recover faster, and live pain free lives.

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In creating a full brand identity design for a new business such as Michelle Donnelly Therapies, it was essential for the Limelight Media team to understand the beginnings, motivations, and long-term aspirations of the founder herself. For any design created, it needed to resonate with the experience of meeting and working with Michelle and to reflect her own specific approach and thinking within her work.

The logo design is bespoke and tailored specifically for the business, blending the letters ‘M’ and ‘D’ with a subtle fingerprint texture, gorgeously supporting by a fresh and contrasting colour palette of icy, dark and light blues, alongside healing lilac hues. Likewise, the typography, fonts, and brand pattern focus on providing clarity, simplicity and distinction.

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In introducing itself to the world, a new business has a significant opportunity to make an impact – and so their visual brand identity is a key element in making memorable moments for a long time into the future. In trusting Limelight Media with her new branding, Michelle shared her vision and hopes for excellent patient care and her business ethos.

These inspired her new logo design, but also a carefully crafted and considered mixture of design assets that can be utilised across a range of physical and digital materials – providing existing client and future patients with comfort, warmth, and a strong sense of self within a healing setting. This, in turn, achieves what the Limelight Media team tasked itself to accomplish at the beginning of this project.

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