A heaving, family-run food destination on the south side of Cork city, O’Sullivans Gastropub & Late Bar serves up mouth-watering menu options for breakfast, brunch, lunch, and through to an excellent dinner service with something to tempt everyone.

With indoor and outdoor seating options, as well as space to host private and corporate functions and events in a vibrant and welcoming atmosphere, O’Sullivans has also developed a range of food and drink takeaway options for ordering and collection.

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Taking on a well-known, well-loved local establishment in Johno’s at the heart of Douglas village and giving it a new visual identity is no easy challenge.

Understanding O’Sullivans’ tradition, its local history, and future ambitions were critical elements to both understand and draw into the Limelight creative process that produced a fully modern, yet classic brand identity, including a unique and carefully crafted logo and “Johno’s” stamp. Paired with a rich colour palette and striking typography set – all design assets very intentionally connect back to the business’ past legacies.

Once signed off, these initial design concepts were extended into a fresh website design and online social media revamp for the premises – ensuring the pub’s online presence matched the feeling of walking through the doors and being warmly welcome by the Church Street staff team.

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The Limelight Media design team relished working on this project, specifically the task of taking a household name familiar to many and transforming into something new and fresh in order to retain and grow its core customer base.

The designed assets were both playful, yet timeless and also practical for using with a range of physical on-site materials including signage, menu cards, and more. Those designs connected through to a consistent and updated look and fool for O’Sullivans’ digital presence – aligning the venue with the provision of premium dining experiences and entertaining nights out. The attention to detail throughout the project was significant, helping to retain familiar touches for regulars, while inviting in something new as accomplished trendsetters.

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