The Fishmarket Castletownbere is located in Murphy’s SuperValu, right at the heart of Ireland’s south-western coastline in West Cork. Bringing an unrivalled range of ‘fresh from the pier’ seafood products to the shelves of its local fishing town, the business offers the very best in locally sourced fish, seafood, and ready-to-cook meals, all filleted and prepared on site by the company’s experienced and knowledgeable retail team.

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Working with the team behind The Fishmarket Castletownbere concept was a step into the world of retail excellence, in particular what’s required to stand out amongst numerous high-quality food brands from across the West Cork region. The business sought a full new brand identity, inspired by the quality of its distinctive proposition and the passion that exudes from its staff team each day.

Following in-house discussion, industry research, and detailed input from the client, the creative process produced an eye-catching logo, a colour palette that resonates with purpose, specific typography and fonts, as well as a distinctive new brand pattern.

Once approved, these initial assets were supplemented by additional graphic design services including company signage, packaging that included their now instantly recognisable product labels, and other considerations for the on-site brand launch in Murphy’s SuperValu.

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