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The Imperial Hotel
An iconic Cork landmark building, The Imperial Hotel has stood watch over the city and greeted the most important visitors to the South Mall for well over 200 years.
Despite its traditions and history, however, it is also a hotel destination that has reinvented itself time and time again – offering luxurious stays and unforgettable spa experiences, alongside some of the best food and drinks menus available on Leeside.
Limelight Media Approach
Before embarking on a full brand refresh, the Limelight Media spent time on site at The Imperial getting to know the team, the hotel’s essence, and values of a business that has survived centuries of city centre bustle and hustle. The history of The Imperial commands respect and a core requirement to honour the past, while ensuring the organisation doesn’t follow trends but sets them for others to follow.
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Translating those needs into an elegant new brand identity was the objective the Limelight Media design team grabbed with relish, developing a brand colour palette that matched with the hotel’s revamped décor and interiors. This work subsequently fed through to new typography, fonts, and unique brand pattern – all of which anchor the hotel’s physical materials - including signage, menus, and headed stationery - beautifully with digital and multimedia designs.
In addition, the Limelight Media team provided photography and content creation services, producing assets to support a full social media management service, a new email newsletter design, as well as PR and influencer marketing activities.
Impact
Taking on a full and significant rebrand of a household name is not for the fainthearted graphic design teams, but the time spent with The Imperial Hotel team in the early stages of this project was invaluable.
To bring the hotel’s vibrant sense of self to life, our team had to understand its history, character, and plans for the future – and execute the design process in a manner that would embed this new positioning at the very heart of all marketing, communications, and merchandising activities into the future.
The outcome of the project is seen every day in the hotel’s consistent messaging, portraying timeless elegance with modern, industry-leading standards.
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Imperial Campaigns
Involved in running a number of campaigns… Queen of hearts, the Grinch etc We are experts in crafting creative design from company logos, brand development, digital, outdoor, print and social media.
Our marketing, advertising, communications and graphic design services are trusted by some of Ireland’s biggest players – from the most exciting new businesses to the longest established.
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Related Projects
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